Above Adrian Hallmark presenting at the 83rd International Geneva Motorshow

XFR-S European Debut

The Jaguar XFR-S, the fastest and most powerful saloon in the company's history, makes its European debut at the Geneva Auto Salon today.

Using the same highly-acclaimed 550PS 5.0-litre supercharged V8 engine as the

XKR-S, the new sports-saloon is capable of reaching 100km/h in 4.6 seconds from a standing start and can go on to an impressive 300km/h top speed.

On unveiling the XFR-S Adrian Hallmark commented: "This is the fastest and most powerful saloon Jaguar has ever produced, and today we're delighted to share its European debut with you. This is a car of incredible potency, with a visceral blend of power, driver involvement and control."

The XFR-S is available to order now, priced in the UK at £79,995.

Above Jaguar stand at the 83rd International Geneva Motorshow

Jabbeke

In 1953, Jaguar's legendary test driver Norman Dewis drove a modified Jaguar XK120* to a new world record average speed over a flying mile of 172.4mph.

Sixty years later, on Saturday March 2nd 2013, Jaguar returned to Jabbeke** for another sprint test, this time with a new Jaguar F-TYPE V8S and 1988 Le Mans 24 hour race-winning driver Andy Wallace. With just two miles available to Wallace to explore the

F-TYPE's straight-line speed from a standing start, and bring it to a stop again, the car hit almost 180mph*** and achieved 0-62mph (0-100km/h) in an impressive 4.2 seconds.

Marking the return of Jaguar to the Belgian proving roads, Adrian Hallmark, Global Brand Director, said:"The original Jabbeke sprint runs marked the start of an exciting chapter in our history. The XK 120 combined seductive design and innovative technologies with incredible sporting performance, as Norman Dewis proved on that famous day in 1953.

"Those core elements of our DNA are embodied in the new Jaguar F-TYPE, and I can think of no more fitting way to pay tribute to the achievement of one of our most famous roadsters than to return to Jabbeke to celebrate the successful test and set a new Jaguar benchmark."

This celebratory event marked the beginning of an epic drive event in which classic Jaguar XK 120, C-type, D-type and E-type sports cars joined the new 495 PS F-TYPE in a 'Jaguar Bloodline' sports car convoy en route to Geneva, Switzerland, prior to this year's 2013 Auto Salon, where the new F-TYPE takes pride of place on the Jaguar stand.

Over the course of the journey from Jabbeke to Geneva, an identical F-TYPE V8 S to the one used for the speed run was driven the 519-miles (835km) by a specialist in frugal driving, recording an impressively low average fuel consumption of 35.6mpg (7.9l/100km).

Above Jaguar F-TYPE recreating Jaguars lengndary run at Jabbeke

Desire

To help celebrate the arrival of Jaguar's first new sports car in more than 50 years, a unique cinematic collaboration has been created, produced by Ridley Scott Associates and soundtrack performed by Lana Del Rey.

The film, co-starring Emmy and Golden Globe award winning actor Damian Lewis, is entitled 'Desire': the emotion you feel when you encounter the new F-TYPE.

Jaguar and Ridley Scott Associates have released the trailer to this short feature film.

Above Jaguar stand at the 83rd International Geneva Motorshow

Purr-fect.

Jaguar Land Rover North America today reported February 2013 U.S. sales:

Land Rover sales were 3,905 units, 20 percent up from 3,255 units in February 2012; Jaguar sales were 1,148 units, 12 percent up from 1,022 units in February 2012. Jaguar Land Rover North America February U.S. sales for both brands hit 5,053 units, an 18 percent increase from 4,277 in February 2012. "With a combined 5,053 sales, this is the best February since 2006 for Jaguar Land Rover in North America,” said Andy Goss, President, JLRNA. “We are especially pleased that Land Rover achieved its best February US sales performance ever, driven by sales of the world’s first all-aluminum SUV, the 2013 Range Rover. The Jaguar XF had its best month since 2010 and sales continue to be led by the retail availability of Jaguar sedans with new powertrains and all-wheel drive.”

Today, Jaguar and Land Rover kick off the month- long Drive The Extraordinary Sales Event. Customers can visit their local retailers to see the transformed, innovative and seductive Jaguar line-up featuring Instinctive All Wheel Drive™ as well as Land Rover’s 2013 model year lineup featuring the most luxurious and capable vehicles, including the all-new, all-aluminum Range Rover.

In the Jaguar range, the Jaguar XF was the volume leader with 588 sales, up 22 percent from 481 sales in February 2012. Sales for the Jaguar XJ hit 404 units, up 22 percent from 331 in 2012. In showrooms now are new Jaguar rear wheel drive sedans with the 3.0 litre supercharged V6 and the 2.0 litre turbocharged four cylinder engine. Jaguar XF 3.0 litre All Wheel Drive sedan arrived in dealerships in February.

For MY13 is the transformed Jaguar U.S. lineup:

• Instinctive All Wheel Drive™ – Available on both the XF and XJ
• Supercharged 340hp V6 engines in the XF and XJ
• Turbocharged 240hp four cylinder engine available in the XF
• Eight Speed ZF® Automatic Transmissions on all XF and XJ models
• Auto Engine Stop/Start on select XF and XJ models

Jaguar's 2013 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the supercharged 3.0 litre V6 in rear wheel or all wheel drive configuration, naturally-aspirated 385-hp 5.0 litre V8, the 470-hp supercharged 5.0 litre V8 or the 510-hp supercharged 5.0 litre V8; the Jaguar XF sports sedan powered by the 240-hp 2.0 litre turbocharged four cylinder, supercharged 340-hp 3.0 litre V6 in rear wheel or all wheel drive configuration, the naturally-aspirated 385-hp 5.0 litre V8, the 470-hp supercharged 5.0 litre V8 or, in the XFR, the 510-hp supercharged 5.0 litre V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 litre V8 powertrains. Jaguar also offers its highest performance models ever, the 2013 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 litre V8 powertrain.

The Jaguar F-TYPE convertible will join the lineup in summer of 2013. Purr-fect.

The first title On the Limit is a collection of three archive films from the BP Video Library which brings us racetrack action from the 1950s. Kicking off with footage of the Production Touring Car race that supported the '58 British GP and American Walt Hansgen who won aborad a Jaguar Mk1 in his first run at Silverstone. The '55 Tourist Trophy at Dundrod provides plenty of drama for the second reel with Mike Hawthorn the undoubted hero of Jag’s two-car entry, driving his D-Type fully on the limit in a desperate bid to stay close to the leading Mercedes 300SLR. A black-and-white short from Goodwood in 1950 rounds this DVD off nicely.

"Superb, rare footage" Autosport

In the next DVD, Wide World of Jaguar Classics – Return of the Legends, travel the globe to see Classic Jaguar legends in action at some of the most colourful and spectacular historic motorsport events.

The journey includes the Monaco Historic Grand Prix, where Jaguar C-Types did the winning, the Mille Miglia, the Pebble Beach Concours d’Elegance, the Monterey Motorsports Reunion, where Jaguar was the featured marque, the 2010 Monterey Historics Week Auctions and the Jaguar Drivers Club Concours at Woburn Abbey.

And remember enjoy free shipping Australia wide when you sign up and register with our website or visit our showroom and view our entire range in person, Purr-fect!

Click Here to Visit DVDs Main Page

Purr-fect!

The Jaguar XFR is a crushingly effective super saloon. Its 503bhp supercharged V8 has relentless pace, and it's the prettiest car in its class.

The XFR builds on the now familiar XF saloon recipe but is powered by a 503bhp direct injection supercharged V8. It also gets substantial chassis changes, including different spring rates, a newly developed continuously variable electronic damping system and a new electronically controlled rear differential.

Inside there are further additions such as special dials, dark wood and more heavily bolstered, but extremely comfortable, seats.

The supercharged V8 in the Jaguar XFR is an absolutely magnificent engine. It makes the car almost indecently quick.

The new XFR also benefits from enhancements to the steering over the standard car.

The visual changes are subtle but effective. There’s a redesigned, XJ-esque front end with a more aggressive look and added air intakes. It also gets flared sills, a discreet boot lid spoiler and standard 20-inch alloy wheels.

The Jaguar XFR is the British company’s rival to the BMW M5 and the Mercedes E63 AMG.

The Jaguar XF has been named BusinessCar's Executive Car of the Year for a second consecutive year, while XJ has taken the title of Luxury Car of the Year in the 2013 BusinessCar Awards.

Paul Barker, BusinessCar Editor, said: "The Jaguar XF and XJ are two excellent products that combine the classy appeal necessary to succeed in these top-end sectors with the efficiency, quality and performance business car operators and drivers look for.

"The corporate sector is the most demanding of customers, and despite strong competition Jaguar's double success illustrates the excellent job it is doing."

The BusinessCarAwards are the only honours in the company car and van industry that are solely voted for by the readership.

Jeremy Hicks, Managing Director Jaguar Land Rover, said: "It's a great achievement for Jaguar to receive these awards, not least because they reflect the honest opinions of corporate and fleet professionals and customers, people who put quality, lasting value and performance under exceptional scrutiny.

"We value the corporate market very highly and we have recently raised our profile with the launch of an on-line tax calculator and car comparison service, helping more customers discover just how strong a proposition our models are."

The XF range gained further appeal in 2012 with the introduction of the new Sportbrake and the debut of new high-efficiency 2.2-litre diesel engines with eight-speed automatic transmission and Stop/Start technology, delivering 55.4mpg official combined cycle fuel economy.

The XJ line-up has also been rendered even more desirable for 2013, gaining a new 3.0-litre V6 supercharged petrol engine and benefiting from the same fuel and emissions-efficient automatic transmission and Stop/Start system as the XF. Its luxury status has been enhanced with DAB digital tuner reception being made a standard feature, the introduction of an advanced Meridian premium audio system and the option of a new Comfort Suspension Pack across the entire range. Purr-fect.

From the 2013 Detroit Auto Show, Cars.com's Kelsey Mays takes a look at the 2014 Jaguar F-Type.

Purr-fect.

JAGUAR XJ DRIVES TO THE COLDEST TOWN ON EARTH

Two standard Jaguar XJ All-Wheel Drives have returned successfully from a 2000-mile round trip journey to the coldest city on earth.

On December 19th, thermometers in Dawson City recorded -49ºC (-56F), reportedly making the gold-rush town in Canada's Yukon Territory the coldest town on the planet - so cold in fact that if you threw a cup of hot water in the air, it instantly turned into a mini blizzard, freezing before it hit the ground.

Perhaps the greatest North American drive in the depths of winter, the aim of the journey was to drive from the Yukon capital Whitehorse (1800 miles north of Vancouver, BC) to a point of perpetual sunset in the shortest daylight week of the year.

The cars employed for the epic adventure were a pair of Jaguar's recently launched AWD models, powered by the new 340PS 3.0-litre V6 supercharged petrol engine.

Jaguar Global Brand Director Adrian Hallmark said: "The cars excelled in conditions way beyond limits likely to be experienced even by owners in North America and cold weather climates such as Russia. Deep snow, sheet ice, gravel and rutted frozen mud were underfoot the whole way. With this capability our XF and XJ saloons are perfect for the North American winter."

The XJ AWD's adventure has been captured in a film released today to coincide with the opening of the North American International Auto Show in Detroit. View Below.

The film follows the expedition into the Arctic Circle. Starting at Whitehorse, the capital of the Yukon and an important point of the Alaska Highway, the cars followed the mighty Yukon River north to Dawson City, scene of the gold rush in the 1890's. Dawson is located at the bottom end of the Dempster Highway, domain of the Ice Road Truckers, which runs past the Arctic Circle to the town of Inuvik in the Northwest Territories.

Purr-fect

Jaguar invited three world-renowned drivers - Martin Brundle, Christian Danner and Justin Bell - to put both F-TYPE S and F-TYPE V8 S prototype models through their paces in the cold and challenging conditions of the UK's Snetterton 300 circuit, as well as the surrounding Norfolk roads.

Jaguar Director of Design Ian Callum has been named one of TopGear magazine's Men of the Year 2012, selected by its awards judging panel for "designing beautiful cars, again and again". The accolade adds to Callum's international success this year, following the worldwide acclaim for his design of the new Jaguar F-TYPE two-seater sports car, revealed at the Paris motor show in September.

In its pen-profile of Callum's achievements, published in the current issue, TopGear says: "The genius of Jaguar director of design Ian Callum isn't just in the classically exact proportions of his cars, it's in the way they continue to intrigue and inspire long after the initial novelty has worn off.

"In 2012 the erudite Scotsman…cemented his iconic status with the F-TYPE, ironically as classic a Jaguar as there's been since Callum arrived there 12 years ago. Who else could have penned such a worthy successor to the E-Type."

Commenting on his selection, Callum said: "It's an honour to be singled out by TopGear as one of their 'men of the year,' the magazine is respected internationally for its insight and its enthusiasm for all aspects of cars and motoring. However, it is with the benefit of having such a great team around me that we have been able to deliver the cars and designs that define Jaguar today, so they, too, deserve recognition for what we are achieving together."

Since the introduction of the Aston Martin DB7, Ian Callum has been acknowledged as one of the world's foremost design talents. Born in Dumfries, Scotland, Ian attended a course in Industrial Design at Glasgow School of Art which was followed by a two-year course in Automobile Design at the Royal College of Art.

His performance at the RCA persuaded Ford to recruit him immediately and from 1978 he spent 12 years working in the company's design studios in Britain, Japan, the United States, Australia and Germany. He was then appointed Design Manager responsible for the Ghia Design Studio inTurinbefore he returned to theUKto join TWR inOxfordas Chief Designer in 1990.

During his time with Ford Ian Callum worked on the Ford RS200 and the Escort Cosworth.

While he was with Ghia in Turin he played a major role in the Via design Concept as well as the development of the Ghia Zig and Zag compact 2-seater sports car and mini van vehicles.

Since his return to the UK in 1990 Ian Callum has worked on TWR programmes for GM's Australian subsidiary, Holden, together with projects for Aston Martin (DB7 and Vanquish), Ford (Puma), Volvo (C70), Nissan (R390 Le Mans) and, ultimately, Aston Martin DB9.

Ian joined Jaguar in 1999 but continued to manage Aston Martin Design, developing the DB9 as well as directing Jaguar Design where he and his team created, amongst others, the R-Coupe, RD-6, C-X75 & C-X16 Concepts. Heralding an exciting new era for the brand, each of his cars takes the design theme further and continues to reinforce Jaguar as a creator of cars which represent innovative, seductive performance. The first of the new models was the current XK, followed by the XF and XJ. Representing the latest in Jaguar design is the exciting all-new two-seater sports car, the F-TYPE.

Ian continues to lead a team of highly talented designers at the Jaguar Design Studios in Coventry and has been acknowledged as one of the world's foremost design talents. Ian has received five honorary doctorates from universities around the world as well as being honoured as a Royal Designer for Industry (RDI) from the Royal Society of Art (RSA).

TopGear's list of the year's most influential men - and women - also includes Ratan Tata, Chairman of Tata Sons and Tata Motors, who is praised for his investment in Jaguar Land Rover, and Sir Chris Hoy, Britain's most successful track cyclist who is a Jaguar Academy of Sport Ambassador.

Two significant new Jaguars have made their debuts at the Los Angeles Auto Show.

The XFR-S saloon made its global debut at the Show. Unveiled by Adrian Hallmark, Global Brand Director, Jaguar Cars, the XFR-S is the fastest, most powerful and agile sports saloon Jaguar has ever built.

Developed by Jaguar Land Rover's specialist ETO division, the XFR-S features bespoke powertrain, chassis and body enhancements that enable it to push the performance boundaries. With 550PS from its 5.0-litre supercharged V8 engine driving through an eight-speed Quickshift transmission, the XFR-S is capable of reaching 60mph in just 4.4-seconds before going on to an electronically limited top speed of 186mph.

On unveiling the car Adrian Hallmark commented:"Sporting character is evident in all Jaguar saloons. In the XFR-S that character has been amplified, the result being a truly engaging car with a combination of technical innovation, assertive design and staggering performance that will satisfy the most demanding of drivers."

Making its North American debut at the show was the F-TYPE - Jaguar's all-new two-seater sports car. Seen for the first time with special-order Firesand paintwork and equipped with optional 'Design' and both exterior and interior 'black' packs, this individual F-TYPE - a V6 S model - demonstrates the range of personalisation options that are available for customers.

The F-TYPE 'Design' pack features body-coloured side sill extensions, front aero splitter and a gloss black colour-keyed rear valance (V6 models only).

The exterior 'Black' pack is available with Firesand, Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver and Satellite Grey body colours and adds gloss black finishes to items including the front grille surround, side power vents and roll hoops (additions vary depending on the F-TYPE derivative).

The interior 'Black' pack adds a flat-bottomed Sports steering wheel with black trim finisher, gloss black vent surrounds, gloss black door switch surrounds and gloss black instrument cluster dial rings.

Purr-fect.