Design Director for Jaguar, Ian Callum, was recognized for his significant contributions to British design when he received the prestigious BritWeek Design Icon Award at the recent BritWeek Christopher Guy Design Event in West Hollywood.

Since joining the brand in 1999, Callum has been at the forefront of the transformation of Jaguar’s design aesthetic. He is responsible for the new design language created over the past decade, which includes the current Jaguar XK, followed by the XF, the XJ and most recently the F-TYPE.

Born in Dumfries, Scotland, Callum studied Industrial Design at the Glasgow School of Art. Upon graduating, he opted to specialize in vehicle design, enrolling at the Royal College of Art (RCA) on the Automobile Design course and has since received five honorary doctorates from universities around the world.

“Design has long been a strength of the Jaguar brand and I’m honored that fellow British designer Christopher Guy has recognized my appreciation for automotive design with the BritWeek Design Icon Award,” said Ian Callum.

Purr-fect!

The planned premium-compact Jaguar 'XS' slated for release in 2015 has started hitting the streets in heavy XF disguise. We expect to see the new baby Jag unveiled later this year or very early next year and will be pitched against the BMW 3 series, Mercedes C-Class and Audi A4.

Below: XS spy shots as testing steps up ahead of 2015 release date.

Purr-fect!

Above: The new Jaguar XJR.

At a glance...

• A new Jaguar flagship sports saloon - the 550PS XJR - combines supercar performance and assertive looks with the high levels of luxury already associated with the XJ range
• With a 5.0-litre supercharged V8 engine delivering 550PS and 680Nm of torque, the XJR is the most focused, agile and responsive Jaguar XJ ever made
• The XJR is capable of sprinting from zero to 60mph in 4.4 seconds (0-100km/h in 4.6 seconds) and on to an electronically limited top speed of 174mph (280km/h)
• An eight-speed automatic transmission, with a bespoke tuning for the XJR, enables optimal acceleration throughout the speed and rev ranges while still maintaining a composed character for urban driving conditions
• A new front splitter and aerodynamic sill section combined with an additional rear spoiler and unique 'R' bonnet louvres give the car optimum levels of high speed stability and an assertive appearance on the road
• Electronic Active Differential and Dynamic Stability Control systems have been calibrated to enhance handling characteristics, allowing the driver to fully exploit the XJR's true performance capability
• New 20-inch 'Farallon' forged alloy wheels are shod with bespoke low-profile tyres to maximise grip and lend the car a dynamic, muscular stance
• Exclusive interior materials, including semi-aniline leather, a choice of veneers and contrasting stitching on the seats, bolster the XJR's dynamic intent

"The new XJR epitomises the three pillars of technology, performance and seductive design which the Jaguar brand stands for in the twenty-first century, while delivering new levels of dynamic ability in a luxury saloon."

Adrian Hallmark, Global Brand Director, Jaguar

Summary

The first 'R' model in the latest generation of the XJ range, and the latest in a long line of high-performance, luxurious Jaguar sports saloons, the XJR incorporates bespoke chassis and aerodynamic developments to create the most focused, agile and responsive member of the XJ family.

"This XJR is the flagship XJ and I'm delighted we've got it back into the range. This is a premium luxury supercar that also has an extremely purposeful look to it. This car will surprise, there's no doubt about it."

Ian Callum, Design Director, Jaguar

Seamless performance is provided by a 5.0-litre supercharged V8 engine that boasts 550PS and 680Nm. Subtle exterior styling cues, which also optimise the flow of air over and around the car, have given the XJR a distinctively assertive appearance. A front splitter, special 'R' bonnet louvres and quad tailpipes also add to the car's stealthy yet purposeful demeanour.

Combined with an eight-speed transmission that extends the performance characteristics of the car, the XJR is capable of accelerating from zero to 60mph in 4.4 seconds (0-100km/h in 4.6 seconds) and on to an electronically limited top speed of 174mph (280km/h).

The unique 20-inch lightweight forged alloy 'Farallon' wheels are shod with specially developed Pirelli rubber, giving the XJR a muscular stance and increasing its grip and stability. Allied to the tyre technology are tuned dampers and spring rates which both optimise the handling and stability of the car when driven at speed and increase the feeling of connectivity with the road surface, providing a controlled, supple ride which still retains the expected Jaguar XJ ride comfort.

The settings for the active electronic differential and Dynamic Stability Control system have been calibrated in order to allow the enthusiastic driver to make the most of the huge performance potential of the XJR. In addition, the steering hydraulics and calibration have been engineered to enhance steering feel, response and feedback under all driving conditions.

The car's dynamic intent is underlined by the technical palette of materials used on the interior. This includes optional semi-aniline leather and veneers in either Carbon Fibre or Piano Black. Providing a further unique touch is a choice of contrasting colour stitching to bring out the design of the front and rear seats.

"The XJR is the sporting pinnacle of the XJ range. This car has been dynamically set-up from the outset to deliver stunning performance, while still retaining the luxury and comfort common to the entire XJ range. The XJR has all the breadth of capability you could wish for in a high-performance luxury saloon car."

Andrew Dobson, Chief Programme Engineer, Jaguar XJR

Powertrain

5.0-litre supercharged V8

The XJR features Jaguar's acclaimed 5.0-litre supercharged V8 engine in its most potent form, matched to a responsive eight-speed transmission system. This all-new combination provides an exceptional blend of pure performance, driver involvement and exceptional levels of control.

"The challenge with developing the powertrain for this car was to place it in character with the rest of the vehicle. It needed to have the necessary refinement for use in town while giving all the performance anyone would need everywhere else, without being overwhelming. With the XJR we achieved that balance."

Ron Lee, Director of Powertrain Engineering, Jaguar

The all-aluminium quad-cam engine delivers not only exhilarating performance but also tremendous efficiency thanks to the technologies incorporated into it, including spray-guided direct injection (SGDI) and dual independent variable cam timing (DIVCT).

The high-pressure die-cast lightweight aluminium block is stiffened with cast-iron liners and cross-bolted main bearing caps, providing refinement to match its power. The four-valve cylinder heads are constructed from recycled aluminium, between them sitting the Roots-type twin vortex supercharger fed by two intercoolers, which feature their own water-cooling circuit to reduce the temperature of the pressurised air thereby optimising power and efficiency.

The result is a 0-60mph time of 4.4 seconds (0-100km/h in 4.6 seconds) and an electronically-limited top speed of 174mph (280km/h).

Eight-speed Transmission

Maximising the benefit of the engine calibration is the eight-speed automatic transmission, which has been engineered based on learnings from the development of the high-performance XFR-S saloon. This transmission system brings out the sporting nature of the XJR while still maintaining the car's composure in town and in low-speed driving environments.

When operating in automatic mode, the transmission can detect the manner in which the car is being driven by monitoring acceleration and braking, cornering forces, throttle and brake pedal activity, road load and kickdown request. On detecting a more enthusiastic driving style, the transmission will automatically make the gearshifts more aggressive and move the shift-up point higher in the rev range. Steering wheel-mounted gearshift paddles also give the driver higher levels of control.

Corner Recognition senses when the car is negotiating a bend, the transmission holding the correct gear for the exit. The transmission will also recognise when the car is performing a series of overtaking manoeuvres requiring rapid changes in throttle position and, rather than change up, remain in a lower gear ready for the next demand for acceleration.

The eight-speed transmission also allows the XJR to be offered as standard with Jaguar's Intelligent Stop/Start system. This automatically shuts down the engine when the car comes to a halt and the brake pedal is depressed. When the brake is released, the system will restart the engine in less time than it takes for the driver's foot to move to the accelerator.

A twin solenoid system, it allows for 'change of mind' functionality, bringing the engine back up to speed even during its run-down phase if, for instance, the car is coming to a halt at a junction and the driver sees an opportunity to join the traffic flow.

Dynamics

"The XJR offers greater steering precision, higher levels of control and enhanced high speed stability, with the trade-off in refinement being very small. The increase in power and torque give this car truly effortless, seamless performance."

Mike Cross, Chief Engineer, Vehicle Integrity, Jaguar

The dynamic characteristics of the XJR have been informed by the engineering development of the XFR-S, the result being an incredibly agile, responsive and involving luxury super saloon.

Both front and rear suspension systems have been carefully tuned at Jaguar's testing centre at the legendary Nürburgring, the high-speed Rockingham circuit in England, the roads around the Gaydon Research and Development centre and in north Wales.

In order to achieve the maximum benefit from the suspension, the XJR has new lightweight, forged 20-inch 'Farallon' alloy wheels. The tyres, developed in conjunction with Pirelli, are 265/35 and 295/30 front/rear and have been selected to deliver optimal cornering grip, traction and stability over a wide range of speed and performance parameters. The difference between the wheel rim and tyre width has the effect of pre-loading the sidewall to improve handling and steering response without adversely affecting refinement. The steering system has additionally benefited from the fitment of the valving developed for the F-TYPE.

Working in harmony with the suspension, wheels and tyres are electronic programmes controlling the Adaptive Dynamics, active electronic differential and Dynamic Stability Control systems.

Jaguar's Adaptive Dynamics system actively controls vertical body movement, roll and pitch rates through the use of continuously variable dampers. The system monitors driver inputs and the road conditions, adjusting damper rates in response up to 500 times a second to optimise stability and agility. The driver's selection of Dynamic Mode offers enhanced body control through moving the damping rates to the firmer end of the available range.

The Jaguar active electronic differential - which can apply full locking torque almost instantaneously when necessary - has been calibrated in order to exploit the high levels of grip offered by the wide rear tyres, the more precisely controlled suspension and the engine output. Working in parallel with the differential, the 'Trac DSC' setting of the Dynamic Stability Control system now offers the enthusiastic driver more opportunity to explore the outer edges of the handling envelope while nevertheless providing a discreet safety net.

Providing equal levels of confidence is Jaguar's High Performance Braking System, which offers an unmatched combination of power, stability and fine modulation. The 380mm front and 376mm rear discs are internally ventilated for assured, repeated stopping power.

Design

"The Design Team wanted to create a graphic link to the performance credentials of this car, as well as delivering the optimal balance of aerodynamic down force front and rear. Hence the chrome-rimmed intakes on the front bumper have become an 'R' model 'signature element', acting as a visual reference to the car's twin superchargers, while the front aero splitters are complemented by the rear spoiler. We really dialled up the visual content on the XJR, compared to its predecessors; it's where our customers now expect it to be."

Wayne Burgess, Studio Director, Jaguar Design

Reflecting the changes under the skin, the appearance of the XJR has been subtly modified in order to allow the car to achieve its full potential.

The 'R' spec side sills, unique to the XJR, serve to create a sharp break-off point between the bodywork and the road surface in order to keep the airflow attached to the car's sides for as long as possible.

Rear lift is also reduced through the fitment of a bootlid-mounted lip spoiler to manage the airflow off the top rear surface of the car, while the special 'R' bonnet louvres aid in aerodynamics and engine cooling.

The five-spoke, lightweight Farallon forged alloy wheels provide the XJR with a purposeful, broad shouldered stance and come as standard in either Sparkle silver or Technical grey finishes. The assertive appearance of the XJR is further enhanced with a Sport pack grille with chrome surround and black mesh.

XJR customers can choose from an exterior palette comprising ten colours: Polaris White, Ebony, Ultimate Black, Stratus Grey, Lunar Grey, Rhodium Silver, Cashmere, Caviar, Carnelian Red and Black Amethyst.

This colour palette is complemented inside the XJR with a unique combination of colourways. Jet leather trim is available with a choice of either Ivory, London Tan or Red Zone inserts on the seat facings. The seats themselves are embossed with the 'R' logo and can be finished with a choice of stitching in either Red or London Tan. Jet suedecloth headlining comes as standard with an optional leather headlining in Jet to complement the XJR interior.

The XJR is fitted as standard with a 380W, 12-speaker surround-sound system from British audio experts Meridian. Recognised by audiophiles as a leader in audio reproduction and fidelity, the system uses digital signal processing to create a sound field that is second to none. An optional 825W, 18-speaker system features Meridian's proprietary Trifield System which places every occupant at the centre of their own perfectly focused surround-sound arena.

XJR Technical specification*

*Manufacturer's estimates

Purr-fect!

Above: Jaguar XKR-S GT.

Fast facts…

• The XKR-S GT, developed by Jaguar's ETO division, is the ultimate road-going but track-ready version of the XK coupe
• Initial production will be limited to just 30 cars, making it the rarest 'R' model in the 25-year history of Jaguar's R performance cars
• Evolved from the successful XKR-S coupe, the XKR-S GT features bespoke aerodynamic components and suspension developments to increase downforce and optimise high-speed cornering ability
• Through the addition of aerodynamic aids including a carbon-fibre front splitter, dive planes, extended wheelarch spats, an elevated rear wing, rear diffuser and an aluminium valance, the XKR-S GT achieves maximum downforce of 145kg
• Its carbon ceramic brake system - a first for a production Jaguar - features 398mm and 380mm discs front/rear gripped respectively by six- and four-piston monoblock calipers
• The XKR-S GT uses a new development of front and rear suspension that includes a wider front track, increased camber, revised bushings, a new steering system and faster steering ratio, all developed upon learning gained from Jaguar's new F-TYPE two-seater sports car
• Height-adjustable and bespoke adaptive dampers feature a race-derived twin spring system and increased rates of 68% at the front and 25% at the rear
• Powered by Jaguar's proven 550PS, 680Nm supercharged 5.0-litre V8 engine - driving through a six-speed transmission and active electronic differential - the XKR-S GT reaches 60mph in 3.9 seconds with an electronically limited top speed of 186mph
• New, wider, 20-inch forged and lightweight alloy wheels are designed to optimise brake cooling and are shod with Pirelli Corsa 255/35 front and 305/30 rear tyres to maximise grip

The XKR-S GT is the most extreme iteration of the Jaguar R Brand's performance focus. Utilising race-car derived technology, all-aluminium construction and an uncompromised approach to aerodynamic efficiency, the result is a car as capable on the track as it is exhilarating on the road."

Adrian Hallmark, Global Brand Director, Jaguar

Summary

The XKR-S GT has been developed by Jaguar's ETO division to be the ultimate track-focused but road-going iteration of the XK coupe. Extensive aerodynamic and suspension changes, as well as the addition of carbon ceramic brakes, have combined to give the XKR-S GT race-car inspired connected feel and braking performance. Initial production will be limited to just 30 cars for the North American market.

A range of bespoke carbon fibre components, including an extended front splitter, dive-planes and elevated rear wing, all work to maximise the XKR-S GT's aerodynamic downforce. Technical learning from the development of the new Jaguar F-TYPE two-seater sports car has also been applied to the XKR-S GT's suspension and steering systems, optimising both immediacy of response to driver input and agility.

Stunning performance is provided by Jaguar's proven 5.0-litre supercharged V8 engine, boasting 550PS and 680Nm, driving through a six-speed transmission and active electronic differential. Combined with the aerodynamic and suspension changes, plus revisions to the traction control system's calibration, the result in straight-line terms is a 0-60mph time of 3.9 seconds. Electronically limited top speed is 186mph.

The XKR-S GT is available in Polaris White with unique graphics and Jaguar R-S GT script on its louvred bonnet. The Warm Charcoal interior - with red accents - features 16-way electrically adjustable 'Performance' seats finished in soft-grain leather and Suedecloth with the Jaguar and R-S GT scripts integrated into the backrests. Jet Suedecloth headlining and a Jet Suedecloth steering wheel, with aluminium paddle shifters, are fitted as standard. Script to the treadplates and console highlight the exclusiveness of the XKR-S GT.

"The development of the XKR-S GT demanded an uncompromised approach to enhance aerodynamic downforce, with complementary suspension changes to maximise high-speed cornering ability. In combination with the use of a carbon ceramic braking system, the result is the most focused 'R' model Jaguar has ever built which delivers heightened levels of performance and driver reward.

Pete Simkin, Director, ETO Specialist Products, Jaguar

Aerodynamics and chassis

"The XKR-S GT has been designed purely by the laws of physics. It has been developed in the wind tunnel and on the racetrack with the sole aim of creating as much high-speed stability and downforce as possible. Nothing has been styled for the sake of it. It's been an exercise in efficiency and the result is a car that's raw, focused and devastatingly quick."

Ian Callum, Director of Design, Jaguar

The XKR-S GT features a carbon-fibre front splitter of race-car wrap-around type; extending forward by 60mm, it starts the optimisation of airflow around, over and underneath the car. Aggressive carbon-fibre twin dive-planes and wheelarch extensions further the efficiency of airflow around the car, while below the addition of an optimised aluminium front valance serves to smooth airflow under the car as well as enhancing engine and brake cooling performance.

A rear carbon-fibre diffuser ensures the smooth exit of air from underneath the car, while the elevated rear wing - also in carbon-fibre - works in combination with the decklid mounted spoiler to maximise rear downforce. At its electronically limited top speed of 186mph, the XKR-S GT produces 145kg (320lb) of downforce.Bonnet louvres serve as a further engine cooling aid while also helping aerodynamic performance by improving the airflow through the front end of the car.

Allied to the extensive aerodynamic revisions are detailed suspension changes.

The front and rear suspension arms, uprights, wheel bearings, bushings and rear subframe are all new and draw on hardware developed for the F-TYPE. The overall set-up works to increase lateral suspension stiffness for greater precision and responsiveness.

Integral to the revised suspension system is its new spring and damper module design. The XKR-S GT has a motorsport-derived twin spring system mated to Jaguar's Adaptive Dynamics damping system - the dampers now being ride-height adjustable. Front and rear spring rates are respectively 68% and 25% stiffer than on the XKR-S, while the damper tune is much more track-focused, providing increased levels of body control and grip.

Jaguar's Adaptive Dynamics have been specifically tuned for the XKR-S GT so that the suspension parameters change to deliver a higher level of body control with maximum traction and grip when the dynamic mode is deployed, offering optimum performance for focused track driving.

The XKR-S GT has a front track which is 52mm wider than that of the XKR-S while the rear remains the same. The steering rack is from the F-TYPE, with a correspondingly faster ratio and retuned steering valve. The result is immediacy of turn-in and response to steering inputs.

The unique 20-inch forged and lightweight alloy wheels - finished in gloss black - are shod with specially developed Pirelli Corsa performance tyres (255/35 and 305/30 front/rear), giving the XKR-S GT a more muscular stance and greatly increasing its grip and stability.

"The XKR-S GT is an uncompromised car, but one that inspires confidence and encourages the driver to push it to its limits, fully exploring its handling abilities. It's a car that draws you in and is never intimidating, with performance that is both accessible and rewarding."

David Pook, Technical Specialist, Steering and Handling, Jaguar

Brakes

The XKR-S GT is the first production Jaguar to be fitted with a carbon ceramic braking system.

The internally ventilated and cross-drilled lightweight brake discs measure 398mm and 380mm front/rear respectively. Combined with six-piston monoblock calipers at the front and four piston units at the rear - the yellow calipers being branded with 'Jaguar Carbon Ceramic' script - the XKR-S GT delivers race-car levels of fade-free stopping power and brake pedal feel.

Enhanced braking feel comes courtesy of the electronic Pre-Fill system. Working in conjunction with the car's DSC system, Pre-Fill pressurises the brakes every time the driver comes off the throttle pedal, resulting in a very short and consistent level of travel on the brake pedal. This maximises braking response, reduces the car's stopping distance and delivers increased levels of confidence during high performance driving.

The lightweight nature of the carbon ceramic system means a reduction in unsprung weight of 21kg - so further enhancing the XKR-S GT's handling.

The XKR-S GT's carbon ceramic braking system also has a significantly longer life span than a standard system.

"The brake disc and pad materials are specially tailored for Jaguar characteristics. Because the XKR-S GT is a road car as well as one suitable for customers to take on the track, we engineered it for race-car braking performance but with no compromise to cold or wet weather ability."

Edward Nixon, Group Leader, Brakes, Jaguar XKR-S GT

Performance

Jaguar's proven all-aluminium 5.0-litre supercharged quad-cam V8 engine, boasting 550PS and 680Nm of torque, delivers not only exhilarating performance but also tremendous efficiency thanks to the technologies incorporated into it, including spray-guided direct injection (SGDI) and dual independent variable cam timing (DIVCT).

The high-pressure die-cast lightweight aluminium block is stiffened with cast-iron liners and cross-bolted main bearing caps, providing refinement to match its power. The four-valve cylinder heads are constructed from recycled aluminium, between them sitting the Roots-type twin vortex supercharger fed by two intercoolers, which feature their own water-cooling circuit to reduce the temperature of the pressurised air thereby optimising power and efficiency.

The XKR-S GT features a fully active performance exhaust system with valves that open under load, both enhancing gas-flow and the car's aural character, while optimising power output.

In straight-line terms, the powertrain's significant output, combined with the aerodynamic, suspension and traction control software revisions, mean the XKR-S GT can sprint from 0 to 60mph in 3.9 seconds and onto an electronically limited top speed of 186mph.

XKR-S GT Technical specification*

*Manufacturer's figures

Technical changes over XKR-S

• Carbon ceramic brake system with 398mm and 380mm discs front/rear, gripped respectively by six- and four-piston monoblock calipers
• Electronic Pre-Fill system pressurises braking system and maximises braking performance
• Addition of carbon-fibre front splitter, dive planes, extended wheelarch spats, an elevated rear wing, a rear diffuser and an optimised aluminium front valance contribute to a maximum downforce figure of 145kg (320lb) at the XKR-S GT's electronically limited top speed of 186mph (300km/h)
• The addition of race-derived, height-adjustable and retuned adaptive dampers with twin-spring system. Spring rates up by 68% at the front and 25% at the rear
• New development of front and rear suspension from the F-TYPE sports car
• The fitment of an F-TYPE steering rack for enhanced agility
• New, wider 20-inch forged alloy wheels shod with Pirelli Corsa 255/35 front and 305/30 rear tyres for maximised grip
• Bonnet louvres aid engine cooling and reduce under-bonnet air pressure

Purr-fect.

New York, 28th March: The Jaguar F-TYPE has been declared the 2013 World Car Design of the Year.

Ian Callum, Director of Design, Jaguar, said: "No design project has given me greater pleasure than the creation of the F-TYPE. It's a project I've looked forward to from the moment I joined Jaguar, and it's one that's given my team and I great satisfaction. The F-TYPE is a sports car that is true to Jaguar's design values - beauty of line and purity of form - and I'm honoured that the World Car of the Year jury has recognised our work with this award."

Above: Jaguar F-TYPE on display at the NY auto show with the 2013 World Car Design Trophy

Some 43 cars were considered for the award, this selection being reduced to a shortlist by an advisory panel of design experts* before final consideration by the 66 World Car of the Year jury members.

On the F-TYPE, the advisory panel said: "The long wheelbase, short overhangs and flared fenders give this car a good stance. The contour in plan view tapered toward the door emphasises the muscular rear fender that houses the driven wheels.

"The F-TYPE exterior maintains Jaguar's own elegance in its horizontal proportion and rounded surfaces, yet it looks very dynamic. But I would like to say the interior design is even more attractive. It is clearly driver-oriented, and a grip bar for the passenger is nicely integrated into the big centre console. The seat design is superb, too."

The award was collected by Adrian Hallmark, Global Brand Director, Jaguar, at the New York International Auto Show. Commenting from the show, he said: "The F-TYPE is the first full-blooded Jaguar sports car to be launched for more than 50 years. Its architecture and technology are world class, wrapped in an evocative and progressive design that could only be a Jaguar - 'Callum unfiltered', as we call it in-house. It is as dynamic yet refined as any Jaguar sports car should be, and is a unique proposition from a performance and price perspective. This combination of factors has clearly inspired this year's jurors, and we are delighted and honoured to collect this award."

Candidates for the World Car Design of the Year award may be on the overall World Car of the Year list, or may be included as a stand-alone entry provided the vehicle is introduced and available for sale in at least one major market during the period beginning January 1, 2012, and ending May 30, 2013.

*The panel of design experts which produced the shortlist for the World Car of the Year Jurors consisted of:

Masatsugu Arimoto (Japan - Freelance design journalist)

Silvia Baruffaldi (Italy - Auto & Design magazine)

Gernot Bracht(Germany - Pforzheim Design School)

Sam Livingstone (U.K.- Car Design Research and Royal College of Art)

Tom Matano (USA-School of Industrial Design at Academy of Art University in San Francisco)

Purr-fect.

Jaguar has today unveiled two new additions to its R performance range, the XJR sedan and the XKR-S GT.

Above: Jaguar Unveils XJR and XKR-S GT

The 550PS XJR - Jaguar's new flagship sports saloon - combines supercar performance and assertive looks with the high levels of luxury already associated with the XJ range. It is capable of sprinting from zero to 60mph in 4.4 seconds (0-100km/h in 4.6 seconds) and on to an electronically limited top speed of 174mph (280km/h).

"The new XJR epitomises the three pillars of technology, performance and seductive design which the Jaguar brand stands for in the twenty-first century, while delivering new levels of dynamic ability in a luxury saloon." Adrian Hallmark, Global Brand Director, Jaguar

The XKR-S GT, developed by Jaguar's ETO division, is the ultimate road-going but track-ready version of the XK coupe. The XKR-S GT features bespoke aerodynamic components and suspension developments to increase downforce and optimise high-speed cornering ability. It will reach 60mph in just 3.9-seconds, develops up to 145kg of downforce, and is the first production Jaguar to be fitted with carbon ceramic brakes. Initial production will be limited to just 30 units, making it the rarest 'R' model in the 25-year history of Jaguar's R performance cars.

"The XKR-S GT is the most extreme iteration of the Jaguar R Brand's performance focus. Utilising race-car derived technology, all-aluminium construction and an uncompromised approach to aerodynamic efficiency, the result is a car as capable on the track as it is exhilarating on the road." Adrian Hallmark, Global Brand Director, Jaguar.

Purr-fect!

The new Jaguar XFR-S made its global dynamic debut on the famous Goodwood Hill on Wednesday 20 March. Finished in Italian Racing Red, the prototype version of Jaguar's fastest ever sports saloon was driven at Goodwood by 1988 Le Mans 24hr race winner Andy Wallace.

The stunning new Jaguar XFR-S

First shown at the Los Angeles Auto Show in November last year, the stunning XFR-S was joined at Goodwood Festival of Speed press day by heroes of Jaguar's sporting past.

A 1962 Jaguar Mk. II prepared by Jaguar Heritage Racing, and a 1954 'short nose' Jaguar D-Type - chassis No.1 and itself a development prototype – were displayed by the Jaguar Heritage Trust in front of Goodwood House.

Adrian Hallmark, Jaguar Global Brand Director said: "I'm delighted that Jaguar is able to present the XFR-S in action for the first time in the UK, and that a Jaguar motor sport hero will be behind the wheel. The crowd at Goodwood will have a unique opportunity to see and hear the ultimate expression of seductive Jaguar design and sporting performance in the XFR-S - well in advance of first deliveries to customers this summer."

Jaguar’s XJR is one of Lou Guthry Motors’ favourite lines, that is why we are excited that Jaguar will expand its R performance line-up with the global debut of the XJR at the 2013 New York International Automobile Show.

The new Jag XJR debuts at the 2013 Auto Show in New York

The new high-performance model, the dynamic flagship of the XJ series, will join the expanding Jaguar line-up on display that includes All-Wheel Drive sedans and the F-TYPE sports car, which goes on sale this summer.

With a 5.0-litre supercharged V8 engine delivering 550PS and bespoke chassis and aerodynamic developments, the XJR is the most focused, agile and responsive Jaguar XJ ever made. It delivers supercar performance and assertive looks with the highest levels of luxury.

According to Adrian Hallmark, Global Brand Director, Jaguar: "The new XJR epitomises the three pillars of technology, performance and contemporary design which the Jaguar brand stands for in the twenty-first century, while delivering new levels of dynamic ability in a luxury saloon."

Above Adrian Hallmark presenting at the 83rd International Geneva Motorshow

XFR-S European Debut

The Jaguar XFR-S, the fastest and most powerful saloon in the company's history, makes its European debut at the Geneva Auto Salon today.

Using the same highly-acclaimed 550PS 5.0-litre supercharged V8 engine as the

XKR-S, the new sports-saloon is capable of reaching 100km/h in 4.6 seconds from a standing start and can go on to an impressive 300km/h top speed.

On unveiling the XFR-S Adrian Hallmark commented: "This is the fastest and most powerful saloon Jaguar has ever produced, and today we're delighted to share its European debut with you. This is a car of incredible potency, with a visceral blend of power, driver involvement and control."

The XFR-S is available to order now, priced in the UK at £79,995.

Above Jaguar stand at the 83rd International Geneva Motorshow

Jabbeke

In 1953, Jaguar's legendary test driver Norman Dewis drove a modified Jaguar XK120* to a new world record average speed over a flying mile of 172.4mph.

Sixty years later, on Saturday March 2nd 2013, Jaguar returned to Jabbeke** for another sprint test, this time with a new Jaguar F-TYPE V8S and 1988 Le Mans 24 hour race-winning driver Andy Wallace. With just two miles available to Wallace to explore the

F-TYPE's straight-line speed from a standing start, and bring it to a stop again, the car hit almost 180mph*** and achieved 0-62mph (0-100km/h) in an impressive 4.2 seconds.

Marking the return of Jaguar to the Belgian proving roads, Adrian Hallmark, Global Brand Director, said:"The original Jabbeke sprint runs marked the start of an exciting chapter in our history. The XK 120 combined seductive design and innovative technologies with incredible sporting performance, as Norman Dewis proved on that famous day in 1953.

"Those core elements of our DNA are embodied in the new Jaguar F-TYPE, and I can think of no more fitting way to pay tribute to the achievement of one of our most famous roadsters than to return to Jabbeke to celebrate the successful test and set a new Jaguar benchmark."

This celebratory event marked the beginning of an epic drive event in which classic Jaguar XK 120, C-type, D-type and E-type sports cars joined the new 495 PS F-TYPE in a 'Jaguar Bloodline' sports car convoy en route to Geneva, Switzerland, prior to this year's 2013 Auto Salon, where the new F-TYPE takes pride of place on the Jaguar stand.

Over the course of the journey from Jabbeke to Geneva, an identical F-TYPE V8 S to the one used for the speed run was driven the 519-miles (835km) by a specialist in frugal driving, recording an impressively low average fuel consumption of 35.6mpg (7.9l/100km).

Above Jaguar F-TYPE recreating Jaguars lengndary run at Jabbeke

Desire

To help celebrate the arrival of Jaguar's first new sports car in more than 50 years, a unique cinematic collaboration has been created, produced by Ridley Scott Associates and soundtrack performed by Lana Del Rey.

The film, co-starring Emmy and Golden Globe award winning actor Damian Lewis, is entitled 'Desire': the emotion you feel when you encounter the new F-TYPE.

Jaguar and Ridley Scott Associates have released the trailer to this short feature film.

Above Jaguar stand at the 83rd International Geneva Motorshow

Purr-fect.

Jaguar Land Rover North America today reported February 2013 U.S. sales:

Land Rover sales were 3,905 units, 20 percent up from 3,255 units in February 2012; Jaguar sales were 1,148 units, 12 percent up from 1,022 units in February 2012. Jaguar Land Rover North America February U.S. sales for both brands hit 5,053 units, an 18 percent increase from 4,277 in February 2012. "With a combined 5,053 sales, this is the best February since 2006 for Jaguar Land Rover in North America,” said Andy Goss, President, JLRNA. “We are especially pleased that Land Rover achieved its best February US sales performance ever, driven by sales of the world’s first all-aluminum SUV, the 2013 Range Rover. The Jaguar XF had its best month since 2010 and sales continue to be led by the retail availability of Jaguar sedans with new powertrains and all-wheel drive.”

Today, Jaguar and Land Rover kick off the month- long Drive The Extraordinary Sales Event. Customers can visit their local retailers to see the transformed, innovative and seductive Jaguar line-up featuring Instinctive All Wheel Drive™ as well as Land Rover’s 2013 model year lineup featuring the most luxurious and capable vehicles, including the all-new, all-aluminum Range Rover.

In the Jaguar range, the Jaguar XF was the volume leader with 588 sales, up 22 percent from 481 sales in February 2012. Sales for the Jaguar XJ hit 404 units, up 22 percent from 331 in 2012. In showrooms now are new Jaguar rear wheel drive sedans with the 3.0 litre supercharged V6 and the 2.0 litre turbocharged four cylinder engine. Jaguar XF 3.0 litre All Wheel Drive sedan arrived in dealerships in February.

For MY13 is the transformed Jaguar U.S. lineup:

• Instinctive All Wheel Drive™ – Available on both the XF and XJ
• Supercharged 340hp V6 engines in the XF and XJ
• Turbocharged 240hp four cylinder engine available in the XF
• Eight Speed ZF® Automatic Transmissions on all XF and XJ models
• Auto Engine Stop/Start on select XF and XJ models

Jaguar's 2013 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the supercharged 3.0 litre V6 in rear wheel or all wheel drive configuration, naturally-aspirated 385-hp 5.0 litre V8, the 470-hp supercharged 5.0 litre V8 or the 510-hp supercharged 5.0 litre V8; the Jaguar XF sports sedan powered by the 240-hp 2.0 litre turbocharged four cylinder, supercharged 340-hp 3.0 litre V6 in rear wheel or all wheel drive configuration, the naturally-aspirated 385-hp 5.0 litre V8, the 470-hp supercharged 5.0 litre V8 or, in the XFR, the 510-hp supercharged 5.0 litre V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 litre V8 powertrains. Jaguar also offers its highest performance models ever, the 2013 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 litre V8 powertrain.

The Jaguar F-TYPE convertible will join the lineup in summer of 2013. Purr-fect.