Jaguar at the 83rd International Geneva Motorshow

Above Adrian Hallmark presenting at the 83rd International Geneva Motorshow

XFR-S European Debut

The Jaguar XFR-S, the fastest and most powerful saloon in the company's history, makes its European debut at the Geneva Auto Salon today.

Using the same highly-acclaimed 550PS 5.0-litre supercharged V8 engine as the

XKR-S, the new sports-saloon is capable of reaching 100km/h in 4.6 seconds from a standing start and can go on to an impressive 300km/h top speed.

On unveiling the XFR-S Adrian Hallmark commented: "This is the fastest and most powerful saloon Jaguar has ever produced, and today we're delighted to share its European debut with you. This is a car of incredible potency, with a visceral blend of power, driver involvement and control."

The XFR-S is available to order now, priced in the UK at £79,995.

Above Jaguar stand at the 83rd International Geneva Motorshow

Jabbeke

In 1953, Jaguar's legendary test driver Norman Dewis drove a modified Jaguar XK120* to a new world record average speed over a flying mile of 172.4mph.

Sixty years later, on Saturday March 2nd 2013, Jaguar returned to Jabbeke** for another sprint test, this time with a new Jaguar F-TYPE V8S and 1988 Le Mans 24 hour race-winning driver Andy Wallace. With just two miles available to Wallace to explore the

F-TYPE's straight-line speed from a standing start, and bring it to a stop again, the car hit almost 180mph*** and achieved 0-62mph (0-100km/h) in an impressive 4.2 seconds.

Marking the return of Jaguar to the Belgian proving roads, Adrian Hallmark, Global Brand Director, said:"The original Jabbeke sprint runs marked the start of an exciting chapter in our history. The XK 120 combined seductive design and innovative technologies with incredible sporting performance, as Norman Dewis proved on that famous day in 1953.

"Those core elements of our DNA are embodied in the new Jaguar F-TYPE, and I can think of no more fitting way to pay tribute to the achievement of one of our most famous roadsters than to return to Jabbeke to celebrate the successful test and set a new Jaguar benchmark."

This celebratory event marked the beginning of an epic drive event in which classic Jaguar XK 120, C-type, D-type and E-type sports cars joined the new 495 PS F-TYPE in a 'Jaguar Bloodline' sports car convoy en route to Geneva, Switzerland, prior to this year's 2013 Auto Salon, where the new F-TYPE takes pride of place on the Jaguar stand.

Over the course of the journey from Jabbeke to Geneva, an identical F-TYPE V8 S to the one used for the speed run was driven the 519-miles (835km) by a specialist in frugal driving, recording an impressively low average fuel consumption of 35.6mpg (7.9l/100km).

Above Jaguar F-TYPE recreating Jaguars lengndary run at Jabbeke

Desire

To help celebrate the arrival of Jaguar's first new sports car in more than 50 years, a unique cinematic collaboration has been created, produced by Ridley Scott Associates and soundtrack performed by Lana Del Rey.

The film, co-starring Emmy and Golden Globe award winning actor Damian Lewis, is entitled 'Desire': the emotion you feel when you encounter the new F-TYPE.

Jaguar and Ridley Scott Associates have released the trailer to this short feature film.

Above Jaguar stand at the 83rd International Geneva Motorshow

Purr-fect.